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Give more than you take.

This philosophy is infused into DNA.

A brand where clean ingredients, a luxury customer journey of healthy hair and skin, high performance results and a sensory paradise are everything.

DNA is the ultimate in clean luxury organics. They use their expertise in blending certified organic ingredients effectively to engineer high performance, award winning professional products, this makes DNA The Organics Specialist.

It allows them to claim the cleanest haircare and cleanest hair colour in the world.