Wella Activator Renew

A ZERO DAMAGE COLOR REDUCER TO ADJUST, CHANGE AND CORRECT UNDESIRED PERMANENT HAIR COLOR RESULTS.
It´s a gentle alternative to persulfate products to reduce undesired oxidative color while respecting the natural hair melanin without lightening the natural hair color.

• Reduces and corrects undesired color results.
• Gently cleanses excessive oxidative color in depth and tone.
• Respects the natural hair structure.
• Does not lighten the natural color.
• Optimises and prepares the hair for new color. - Easy and reliable application.
• Peroxide free, Persulfate free, Parfum free.